The Pure Vitamin Club Story
For as far back as I can remember, even as a really young kid, I always took vitamins. My parents made sure that all of us kids had them every day. At first that meant Flintstones, which were virtually like candy – sweet, fruit-flavored little tablets shaped like Fred, Barney, Wilma, Dino, and the rest of the gang. By about ten or eleven, I guess my mom figured we’d grown out of those, and the Rexall brand tablets started showing up. They were the “big boy” vitamins. Maybe the theory was that anything that big and hard to swallow had to be good for you. Since I was always an athlete, I took my health very seriously, and as I got more aware of nutrition and science, by my late teens I started to seek out the more expensive brands, figuring if they were more expensive, they must be better. I’d start going to Mrs. Gooch’s, which was a sort of pre-cursor to Whole Foods, and other high-end markets and health food stores. And that’s what I did for years.
As a fitness trainer, part of what I do is to teach people not only about their exercise habits, but also about their nutrition. An important lesson I drive home all the time is to get into the habit of reading the labels on the food we buy. It’s amazing how much junk is in the most seemingly innocuous foods. I haven’t been alone in that, either. Our culture over the past couple of decades has made people increasingly aware of food labeling, and a lot of people now study food labels with great attention, looking for hidden chemicals, preservatives, excess sugars, and other unwanted ingredients.
After living a life of health and fitness, you can imagine my shock in 2007 when I was diagnosed with a mean strain of leukemia. That’s when I really started looking at everything I put in my body. And since by that point, we had this new thing called “google,” I could easily look up the ingredients I was finding on products I was taking. It’s then that I realized that for as much care as I took about reading the labels on the food I ate, I hadn’t paid any attention to the labels on my supplements. When I did, I started seeing certain ingredients pop up all over the place: silica, magnesium stearate, titanium dioxide – the list was astonishing. Some of these sounded pretty good. I mean – magnesium is a mineral, and it’s good for you, right? What I found, when I did my research (thank you, google), really shocked me. In fact, some of these ingredients have been linked to all manner of serious health concerns. Titanium Dioxide, one of the worst examples, has been linked to higher incidence of Crohn’s disease and colon cancer. Magnesium Stearate, as it turns out, provides absolutely no actual magnesium, but rather is indicated in immune system suppression and blocking of absorption of the very nutrients in the supplements where it’s found. As for silica, which seemed to be in everything? Well, that was just plain sand. SAND!
What all of this led me to was the decision that if I wanted to be able to take a supplement that didn’t have all this junk in it, I would have to create it myself. And that’s exactly what I did. But I didn’t want to do this just for myself. Let alone the practical issues of creating a product as complex as a multivitamin for purely personal use, I wanted to make sure that anybody could have access to this new product. And that’s how Pure Vitamin Club was born. I was told over and over again, by manufacturers, distributors, and marketers, that it wouldn’t be possible to manufacture a multivitamin without the flow agents and fillers, and especially not at an affordable cost. I was determined to prove them wrong, and I have.
Since launching in October, 2014, Pure Vitamin Club has grown into a nationally known and respected brand, serving thousands of subscribers with what I believe is the best multivitamin supplement available anywhere, and at a cost most anybody can afford. Within the next several months we will be adding several new products to the Pure Vitamin Club family, including the unique and remarkable Broad Spectrum Magnesium Caps. And all of our products will be made using the same practices and philosophy – absolutely no added ingredients whatsoever. And that’s my promise to you.